2025.06.30 Riese & Müller Visit Report
Explore ESG practices of international brands
On Monday, June 30, 2025, a delegation from the China Bicycle Alliance for Sustainability (BAS), led by Chairman Liu Yongchang, visited Riese & Müller (R&M), a renowned German electric bicycle brand. The BAS delegation, comprised of 26 representatives from 16 member companies, including; GIANT, JOY, NUVO, YUEN, TH, SAMOX, SHEANG LIH, RST, WILLING, CIONLLI, SUNNY WHEEL, WELLGO, VELO, NECO, CARBOTEC, and LASCO, gained a deeper understanding of R&M's sustainable development practices and observed its corporate development and management model.
(Riese & Müller factory)
The R&M founder and CEO team participated throughout the reception, demonstrating their high regard for BAS's visit. Through professional and enthusiastic communication, the members were able to feel the true sincerity of this German company.
(From left to right: R&M CEO Heiko Müller, Dr. Sandra Wolf; BAS: Chairman Liu Yongchang, Vice Chairman Chen Songjun)
Riese & Müller ESG Highlights
During the on-site visit, R&M demonstrated its sophisticated traffic flow planning and strict object storage design, fully embodying the spirit of German craftsmanship and becoming a management model worthy of emulation in the eyes of the members. In terms of sustainable packaging, R&M uses highly durable recycled cardboard for its products. A single cardboard box can be reused over 100 times, significantly reducing single-use waste. R&M also has established a recycling program with bike shops, allowing products to enter the recycling system and aluminum alloy parts to be reused, effectively reducing the product's carbon footprint. In terms of corporate culture, R&M actively promotes low-carbon commuting, offering employee bicycle rental subsidies to encourage bicycle use. Currently, 44% of employees choose to commute by bicycle, demonstrating their strong commitment to the company's sustainability philosophy. Furthermore, R&M's restaurant, with its bright, open atmosphere, creates a comfortable space for socializing and actively promotes vegetarian dining, further reducing carbon emissions by reducing meat consumption. Applicants are also asked during interviews whether they are comfortable with a vegetarian diet, in line with the company's environmental commitments.
Member visit feedback：
The association conducted a questionnaire survey after the event, and members generally expressed positive feedback on R&M's sustainable practices. The following is the feedback.
♦The most satisfying part of the visit was…
On-site visits and observations (8 votes)
Full participation and discussion with senior management (4 votes)
Depth and practicality of visit content (2 person)
♦The most impressive place was …
Implementation of recycling and packaging reuse (3 votes)
Complete implementation of carbon reduction measures (3 votes)
Organization and storage design (3 votes)
♦Suggestions for future visits
Pon Group or Accell Group (1 vote)
Visiting domestic and international bicycle-related companies in conjunction with the European Exhibition (1 vote)
ESG environmental protection factories and recycling materials factories in Europe or Taiwan (1 vote)
Through this visit, members gained a deeper understanding of R&M's practices in circular economy, carbon reduction measures, and employee engagement. R&M's integration of ESG into its core operations provides valuable insights for the sustainable development of Taiwan's bicycle industry. BAS will continue to promote visits and exchanges with benchmark companies both domestically and internationally, helping members understand global sustainability trends, strengthen the international competitiveness of Taiwan's bicycle industry, and jointly advance towards net-zero transformation.
