National Bicycle Dealers Association Joins the Bicycling Alliance for Sustainability
Irvine, Calif., June 29, 2026 — The National Bicycle Dealers Association (NBDA) is proud to announce that it has joined the Bicycling Alliance for Sustainability (BAS) as an international member, strengthening its commitment to helping Specialty Bicycle Retailers prepare for the future of the global bicycle industry.
Founded in Taiwan in 2022, BAS brings together leading bicycle manufacturers, suppliers, and industry organizations with a shared mission of advancing sustainability, reducing carbon emissions, improving environmental stewardship, and building a stronger, more responsible bicycle industry worldwide. The organization has quickly become a leading voice in helping companies measure, understand, and improve their environmental impact while encouraging collaboration throughout the global supply chain.
As a BAS member, the NBDA will serve as a bridge between the organization's work and North American Specialty Bicycle Retailers. Through newsletters, educational programming, webinars, conference sessions, and member resources, the NBDA will share BAS initiatives, research, sustainability tools, and emerging best practices to help retailers better understand the evolving expectations of consumers, suppliers, and governments around environmental responsibility.
The partnership also creates new opportunities for collaboration between retailers and manufacturers on sustainability initiatives that impact the entire bicycle ecosystem- from product development and supply chain transparency to responsible business operations and consumer education.
"Specialty Bicycle Retailers are an essential part of creating a more sustainable future," said Heather Mason, Executive Director of the National Bicycle Dealers Association. "By joining BAS, we are connecting our members to some of the most important sustainability conversations taking place anywhere in the global bicycle industry. Our goal is to help retailers understand what's coming, identify opportunities within their own businesses, and ensure they have a seat at the table as our industry continues to evolve."
The NBDA believes sustainability extends beyond manufacturing. It also includes creating healthier communities, supporting cycling participation, extending the life of bicycles through professional service, reducing waste through repair and maintenance, and building businesses that remain economically sustainable for generations to come.
Joining BAS reinforces the NBDA's ongoing commitment to bringing world-class resources and global perspectives to its members while strengthening relationships across the international bicycle industry.
"We have always believed that collaboration moves our industry forward," Mason added. "The challenges facing the bicycle industry are global, and many of the solutions will come from organizations willing to work together. BAS is doing important work, and we're excited to help share that knowledge with North American retailers."
For more information about the Bicycling Alliance for Sustainability, visit BAS.
For more information about the National Bicycle Dealers Association, visit NBDA.
About the NBDA
The National Bicycle Dealers Association exists to support the specialty bicycle retailer. Through a combination of education, research, communication, and advocacy, the NBDA works to enhance retailers’ profitability and promote a passion for cycling. The NBDA is a non-profit organization supported by its membership of retailers and industry partners, and is led by President Heather Mason, who has been at the helm since 2021. Guided by a rotating Board of Directors, the association represents over 1,000 members across North America.
The NBDA provides essential resources, such as webinars, research reports, and advocacy programs, to help retailers stay competitive and informed. Members also benefit from initiatives like the Supplier Reduction Program and educational content that addresses industry challenges like profitability and inventory management.
For more information about the National Bicycle Dealers Association and its initiatives, visit NBDA's website.